Targeting Merchants, Square Debuts Register iPad App And Analytics

The Square app has a completely new UI, and a better integration with Card Case, which is Square’s consumer-facing loyalty, payments and merchant-discovery app.

The new app’s UI has been reconfigured so that it’s a perfect fit for brick and mortar businesses, whether they have 10 items or 10,000. The new app and Square also features in-depth analytics, allowing merchants to segment consumer payments data and transactions.

Square says it is now processing $4 billion in payments volume per year, which is up from $2 billion in mobile payments volume expected in October 2011.

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