Saturday, March 10, 2012

Smartphones Continue To Grow In Popularity

American ownership of smartphones stands at 46%.

Interestingly, this number is larger than the number of adults who own cell phones that aren’t smart phones, which is currently at only 41%.

Operating system details from Pew Research:
  • Android devices are used by 20% of cell owners, up from 15% in May 2011
  • iPhones are used by 19% of cell owners, up from 10% in May 2011
  • Blackberries are used by 6% of cell owners, down from 10% in May 2011

How will these mobile devices change the way CUs connect with their members?

Read the full article

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