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Putting social network statistics aside, it is still obvious that enterprise social networks give businesses a key platform to make their business personal to the customer. It would be a grave mistake to ignore the potential successes to be had through the implementation of enterprise social media. However, as more businesses begin to recognize the great potential of enterprise social networks, seventy percent of internal social initiatives eventually fail because those businesses didn’t do their homework.
So, what homework should small business do before a rollout? Read the full article to get some ideas.