Understanding the Challenges and Opportunities of Big Data

At its most basic, Big Data is an umbrella term for any pro-active use of available data for the purposes of improving services and member satisfaction.

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Many credit unions are finding that a high percentage of BI now resides outside the structured environment.

Assuming the technical challenges can be overcome and the underlying Big Data supporting the credit union's information resource is reliable, then we can start to crunch the available information.

It’s important to understand here that this information is not only useful for understanding the current situation. How well does your credit union grasp its big data?