Thursday, May 17, 2012

Member satisfaction surveys: Building a business case

The pressure to improve member satisfaction is as high as ever.

Image source: BWSO
With so much competition for members today, the answer to the question "to survey or not to survey" has to be, "yes." Satisfied members are more loyal, spend more, and cost less to maintain. Post-call surveys represent the most reliable way of assessing real satisfaction, and these survey results will be vital when it comes to making changes to the way companies interact with members.

Does your credit union use surveys to manage member satisfaction? How about your own internal customers from an IT perspective? Read more about using surveys to gauge and improve member satisfaction.

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