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Wednesday, April 29, 2015
Bank Websites Face 'Mobilegeddon' as Google Tweaks Formula
Many banks may need to overhaul their websites after Google made a significant change to its search algorithm last week that is influencing the way companies' pages show up in search results on mobile devices.
The tech giant is favoring individual web pages it deems "mobile-friendly" — an algorithm revamp some experts and media outlets are calling "Mobilegeddon" because some brands are at risk of falling into the search results abyss.