Monday, August 27, 2012

Convenience is Key for Bank Consumers: Report

When it comes to day-to-day banking, convenience is where it's at for your members, as found in a recent poll of 1,231 U.S. consumers conducted by Angus Reid Public Opinion in conjunction with TD Bank.

Image source: denn / CC BY-SA 2.0
This should come as no shock, especially in today's rapidly evolving technological world. The poll also found that online banking is the most frequent banking activity engaged in by consumers, with those surveyed reporting that they go online to manage their finances at an average of five times each month.

Also not surprisingly, "easy online banking" was the top response in terms of the most important factor for basic checking accounts.

What else is important to your members? Check out the results of the poll and hear it from them.

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