Some business owners maintain that it’s worth paying up to thousands of dollars for a global from a professional design firm. But if you don’t have that kind of budget, you can get one for less by holding a global contest. On sites such as 99designs and HatchWise, you describe what you are looking for, and designers submit entries over a few days. (Most contests receive from 20 to 100 submissions.)
You give constructive feedback and select a winner. At Hatchwise, it costs $29 to post a project, plus a prize of at least $100 for the winning designer. At 99designs, the cheapest global package is $295, which includes the winning designers prize. Typically, the larger your prize, the more design submissions you receive.