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Tuesday, January 15, 2013
Yankee Group on Mobile Enterprise Apps
Yankee Group Principal Analyst Chris Marsh comments: “We have, for a good while now, been pointing toward the upcoming goldrush in enterprise mobile applications as companies realize more and more the need and the opportunity for strategic gain in mobilizing existing and reinventing new processes for a mobile age. As an example our surveys show that over the past year the proportion of companies deploying mobile CRM has doubled.
These application types developed off of the Good Dynamics platform are good exemplars of low-hanging fruit for enterprises but the news here though is less about these specific applications and more about Good marking its move away from a pure-play mobile device management (MDM) vendor.