Wednesday, May 4, 2011

Reaching Your Members In The 21st Century

Reaching Your Members in The 21st Century
November 7 - 10, 2011
Riviera Resort
Palm Springs, California

Does this sound like you? Day after day, it seems that you’re merely going through the motions reaching out to your members. Maybe it has even gotten so bad that you are beginning to think a mildly-skilled monkey could adequately perform your duties. We’re here to tell you that we’ve all been there and it’s not a fun place to be!

While your perception is valid, the reality is YOU ARE TERRIFIC AT YOUR JOB! I’m certain that no matter how skilled this monkey may be, you have forgotten more than that primate could ever learn about your job. The issue here isn’t your ability to do the tasks necessary to function in your role; it’s your level of excitement about doing them!

So the question is: how can you revive the passion for your work? There are quite a few ways. You could take a course related to your job, attend a credit union networking group with other like-minded professionals in your field, you could find out more about the movers and shakers in the credit union movement and try to model their behavior.

These ideas are all good, but the problem is that they are extremely time-consuming. Courses can take months to complete and then, of course, there’s the homework involved. Networking groups are usually a great idea but it may be difficult to find a credit union one that’s industry-specific in your area. Meeting the “who’s who” of your profession is always an option, although most people aren’t just going to be able to pick up the phone and call the top people in their field — it just isn’t done.

So the question remains, how do we bring passion back into our work? The next idea here is a great one; it’s absolutely the best one yet. Why? Because it incorporates all the previously mentioned ideas and builds upon them.

Attend a conference!

Conferences offer opportunities to expand your knowledge base, improve your personal skills and network with others in credit unions. You’ll find out what your Credit Union peers are doing, what the new trends in the financial industry are, and where there’s room for movement and improvement.

At these events, you’ll participate in break-out sessions specifically designed to stimulate your personal and professional growth. They will help you increase your ability to step up as a leader, influence others through powerful communication skills and develop a personal brand that is distinctly your own while vastly improve your chances for success.

Best yet, you’ll have the opportunity to meet other Credit Union execs in your field. You’ll get to ask them what keeps them motivated and rejuvenated on the job. Through them, you’ll glean valuable insight on their journey to the top. The conference is your golden opportunity to cultivate relationships with these Credit Union superstars – what could be more motivating than that?

Attending a conference is one of the most exciting, accessible opportunities for breathing new life into a job that’s beginning to feel dull and mundane. You can be assured you will arrive at the conference with a job, but leave with a refreshed outlook and a vibrant career.

The speakers are being lined up, the hotel is booked.  Mark your calendar for:
 
Reaching Your Members in The 21st Century
November 7 - 10, 2011
Riviera Resort
Palm Springs, California

Presented by:
CU Conferences
William Rogers & Associates
http://www.cuconferences.com

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