Credit unions are on a mission, to get to know today’s youth and bring them some much-needed financial education.
Generation Y, or the Millenials, roughly age 17-32...they are not only the largest group of consumers since the Baby Boomers but are also confident, optimistic, diverse,
technologically proficient, socially conscious, eager, powerful, team-oriented, and ambitious.
Generation Z, or the
Digital Natives, roughly age 2-16…they are smart and very
tech-savvy (even dependent on technology), socially responsible, constantly multitasking,
always connected, global, flexible, respectful, and culturally tolerant.
Credit unions have a chance to leverage technology to connect with these younger would-be members. Is your credit union ready for the challenge?
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