Social media gets new focus at NCUA

The National Credit Union Administration (NCUA), known already to "tweet" on Twitter, is enhancing its outreach through social media and has brought on a new employee to lead the charge.

The NCUA says it wishes to ensure a "vibrant and active presence in the social media sphere," which includes a presence, not only on Twitter, but Facebook, YouTube and other forms of electronic communications as well.

Kenzie Snowden is the NCUA's new social media and outreach specialist. She started in that position a week ago.

NCUA Chairman Debbie Matz said of the development, "The Social Media and Outreach Specialist position is about the future. NCUA is continuing to explore all avenues to enhance communication with consumers, the credit union industry, and other audiences. I look forward to NCUA reaching new audiences, and new levels of transparency, through the outreach that will be initiated by our Social Media program."

Prior to joining the NCUA, Snowden did a stint in social media development with the public affairs office at the U.S. Patent and Trademark Office.