Forrester estimates that broad EMV chip adoption is half a decade away

Forrester Research predicts that “broad adoption” of plastic EMV chip-and-signature and chip-and-PIN payments in the U.S. will take several years, despite the looming fraud liability shift taking effect in October.

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In a new report (PDF)published this week, called “Prioritize Tokenization to Secure the Payment Chain,” co-authors Andras Cser, Ed Ferrara and John Kindervag, said that widespread EMV adoption wouldn't occur until 2020.

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