Geoffrey Moore of Mohr Davidow Ventures and author of many books including Crossing the Chasm, Inside the Tornado, and Inside the Fault Line, delivered the keynote at the Hadoop Summit 2012.
In the article, Moore discusses how early media companies, such as Yahoo, which found the Hadoop stack, found the Big Data space, but now the rest of the world is figuring out how and when to start working with Big Data.
In assessing how the market will evolve, Moore said early adopters will start with projects. Those that are successful will get visibility while others will hold off. But as successful use-cases emerge, others will jump in.
Read the full article and watch the video to get Moore's expanded view on Big Data success.
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