63 % of mobile email users check the account a minimum of once per day. - Merkle "View From the Digital Inbox 2011" (2011)
In 2010 30% of total email time was devoted to commerical emails, compared to 17% in 2005. - Merkle "View From the Digital Inbox 2011" (2011)
Only one percent of 500 surveyed retailers are sending a welcome series to engage new email subscribers. - Listrak "Creating an eCommerce Welcome Series to Increase Subscriber Engagement and Email ROI" (2010)
94% of daily email users subscribed to marketing messages - ExactTarget "Subscribers, Fans, and Followers: The Social Profile" (2010)
67% of US internet users say the motivation behind giving their email address to a company is to receive discounts and promotions. -ExactTarget "Email X-Factor Study" (2010)
55% of US internet users say the motivation behind giving their email address to a company is to get a "freebie" in exchange for my email address. -ExactTarget "Email X-Factor Study" (2010)
Only 14% of US internet users say the motivation behind giving their email address to a company is to interact with the brand. -ExactTarget "Email X-Factor Study" (2010)
57% of internet users worldwide said they are more apt to buy a product in a store after getting a marketing email. - e-Dialog, "Global Perspectives: a Study of Consumer Attitudes to Digital Marketing" (2010)
In the United States, only 4% of internet users said marketing emails made them decide not to buy a product. - e-Dialog, "Global Perspectives: a Study of Consumer Attitudes to Digital Marketing" (2010)
In China, 75% of internet users said they had made a purchase in-store or over the phone because of a marketing email. - e-Dialog, "Global Perspectives: a Study of Consumer Attitudes to Digital Marketing" (2010)
58 percent of consumers start their online day by reading their emails. Meanwhile, 20 percent begin on search engines and 11 percent check their Facebook pages. -ExactTarget "Email X-Factor Study" (2010)
Women are more likely than men to sign up for emails in order to obtain deals and promotions (67% compared to 57%). -ExactTarget "Email X-Factor Study" (2010)
88% of women indicate that promotions have motivated them to subscribe to email marketing messages, compared to 70% of men - with 65% of women having subscribed to email marketing messages in return for a "free" product, compared to 44% of men. -ExactTarget "Email X-Factor Study" (2010)
79 percent of US consumers surveyed stated that the marketing messages that they opt into are sent to their primary personal account. e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010)
Overall just 12 percent of US consumers report to have a dedicated e-mail account for marketing messages as compared to 20 percent of UK consumers. e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010)
59% of US and UK Internet Users said the reason for not regularly opening/reading email marketing messages is that they come too frequently. e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010)
55 percent of consumers stated they do not open and read messages regularly because they don't match their areas of interest e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010)
13.4% of mobile subscribers, use the Web via a mobile device at least monthly in 2010. - eMarketer (2010)
75% of daily social media users said email is the best way for companies to communicate with them, compared to 65% of all email users. - MarketingSherpa (2010)
49% of Twitter users said they made an online purchase because of an email, compared to 33% of all email users. - MarketingSherpa (2010)
If email was a country, its 1.4 billion users would make it the largest in the world. Bigger than China, bigger than the populations of the USA and European Union combined. - Email Marketing Reports (2009)
181: the number of marketing emails it would take to produce enough revenue to buy one share in Microsoft. - Email Marketing Reports (2009)
59% of email users spend more than 20 minutes a week with permission email and 27% spend an hour or more weekly. - Merkle Interactive Services (2009)
Permission-based email accounts for 26% of time spent with email. - Merkle Interactive Services (2009)
74% of Internet users age 64 and older send and receive email, making it the most popular online activity for this age group. - Pew Internet and American Life Project (Feb 2009)
More than 90% of Internet users between 18 and 72 said they send and receive email, making it the top online activity just ahead of search engines, according to the non-profit research group. - Pew Internet and American Life Project (Feb 2009) The number of marketing emails sent by U.S. retailers and wholesalers this year will hit 158 billion and grow 63% to 258 billion in 2013. - Forrester's US Email Marketing Volume Forecast (2008)
Nearly one-quarter of Internet users surveyed said they were most likely to check their email upon waking. - AOL/Beta Research Corporation (June 2008)
More than one-third said they checked throughout the day. - AOL/Beta Research Corporation (June 2008)
More than seven out of 10 employed respondents also said they checked their personal email at work - and nearly one-third said they did so more than three times a day. - AOL/Beta Research Corporation (June 2008)
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