Selling a woman on a credit union is like selling an entire household, according to a credit union blogger.
Mark Arnold, senior vice president of marketing at Neighborhood CU, Dallas, noted female credit union members' needs on CU Campus, an Internet-based tool developed by CU Village and launched by the Michigan Credit Union League.
Credit unions should connect women with their brand because they'll pass it along to friends.
Mark Arnold, senior vice president of marketing at Neighborhood CU, Dallas, noted female credit union members' needs on CU Campus, an Internet-based tool developed by CU Village and launched by the Michigan Credit Union League.Credit unions should connect women with their brand because they'll pass it along to friends.
"Women are three times more likely to recommend a brand or service they enjoy than men are," Arnold said. Credit unions also should offer retirement plans focused exclusively on women. Women are under-enrolled in retirement plans compared with men, he said.
"Women make almost 80% of the household buying decisions, comprise 59% of total college graduates and will control 60% of the wealth in the U.S. by 2010," Arnold added.
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